Sunday, 4 November 2012

Double page spread analysis - Kerrang!


  • The layout of this double page spread article is quite different to NME. There is a main image that stretches across the two pages on the top half, and the text stretches across the bottom of the two pages. This puts more focus on the image and article title than the actual text. Looking at the article as a whole, you are definitely first drawn to the article title as it’s extremely large, bold, and slanted across half of the first page. It is this that is hopefully going to interest the reader in the article. The ratio of text to images is pretty equal but it does seem like more room is taken up by photos rather than words. Sub headings have been used in the article due to the interview style of the feature. There are also two boxing devices visible on this double page, one with tour dates and the other featuring a competition relating to the article - both of these would grab the readers attention and are displayed separately so they’re not lost in the small text. The font used for the text on this page is not an old traditional font, but more modern and basic, as the text needs to be clear and easy to read because it’s so small. Colours on this page follow the same scheme as the front cover and contents page, being red, yellow, black and white. For this article the background colour is black and the text is white, making more of a statement and adding attitude. A separate yellow text for the subheadings helps them stand out.
  • The mode of address of this article gives the impression that the target audience is 16+, the style is very enthusiastic and positive, and although explicit language is used, the overall approach seems less mature and sophisticated than other magazines. The content of the feature is about the Kerrang! 2013 music tour and this explains the energetic and enthusiastic style, as the focus is to promote the tour to Kerrang! magazine readers. The article itself is an interview with various artists performing on the tour, and this makes readers feel closer to the artists.
  • The main image on this article takes up most of the space over the double spread. It is a snapshot photo featuring one of the artists from the article at a previous gig. The subject is topless so his tattoos are visible, he also looks sweaty and slightly out of breath, this rough, edgy appearance reflects the rock/heavy metal genre of music and gives the reader a taster of what the tour could be like. Three other smaller images are displayed on the far right of the article, all framed and at slight angles - they contain the other three artists from the interview, visually aiding the viewer and adding interest to tour, as well as giving the other bands an identity.

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